Fifty years old and still avant-garde. Every single Dr Hauschka product is certified 100% natural and, wherever possible, the ingredients are sourced from organic certified or biodynamic cultivation. Even back in 1960’s, long before it was fashionable, Dr Rudolf Hauschka and Elisabeth Sigmund developed their first skin care range with completely natural ingredients. Free then, as now, from parabens, synthetic preservatives, dyes and fragrances. And never tested on animals. Dr Hauschka has been truly natural skin care for the past fifty years and it remains at the forefront. Some would call that radical!
Radiant, healthy skin, environmentally sustainable, fairly traded with respect for farmers and producers, authentic ingredients, rigorous standards, a heartful business approach and outstanding results… these are all aspects of Dr.Hauschka Skin Care, and this has been the ethos from day one.
These days we are acutely aware that businesses have a huge responsibility (or not) for their employees, on working conditions, on people involved in the supply chain, on the environment and, of course, on the product that is produced. Many companies use loop-holes to exploit profits and turn a blind-eye to damaging practices but an ethical company will understand the impact their products have on the journey from development and production, through to customer satisfaction and on to waste disposal.
If its important to you that your skin care is truly ethical, you’ll be interested to know that from day one – right back in 1935 when the parent company (WALA) was formed by Dr Rudolph Hauschka – to the present day there has been commitment to corporate social responsibility in product development, sourcing raw materials, the production process, energy consumption, waste management and mindful reinvestment of profits. It is a company for people and not for quick profits.
I was really fortunate to visit the WALA gardens near Stuttgart this summer. We know that Dr.Hauschka products are completely natural and organic, but actually seeing the plants growing there in the garden and seeing them harvested and prepared by hand before entering the state-of–the-art production area is awe-inspiring! The workers literally arrive at work at sunrise – 4 or 5 am – to harvest the roses for the Rose Day Cream. As a company Dr.Hauschka has an unusual business ethic which reflects the flowing nature of giving and taking. Everything taken from nature is replenished, and as a business, they take only what they need financially and then put the rest back; to provide for the workers, invest in research and support sustainable community projects in the developing world. There are no shareholders or owners and, surprisingly, the business is not driven by sales targets! I feel really thrilled to be part of this model of holistic health and business. It is a delightful way to work.
I like to think of this a true Health and Beauty – the health of our skin, our bodies and our environment and the beauty of nature, of integrity and of respect for all living things.
The ethos to support healing and flourishing is seen in products that work with rather than on the skin. Dr. Hauschka Skin Care products understands and supports the skin’s natural functions to return to a normal and healthy condition. It is process-oriented and takes time -no ‘miracle’ creams and the latest fad – just retraining our skin to be balanced and glow with healthy radiance.
The same ethos is also seen in the products which are made for people, not to satisfy the market. The iconic Dr Hauschka Rose Day Cream, for example, has been unchanged since 1967. Many companies would have replaced it after ten years to produce a NEW! product. But Rose Day Cream is 50 years old because it was developed with integrity from day one and doesn’t need improving or replacing. It was designed for people, not for the vagaries of the market and this unusual approach is what guides product development.
And the way that the ethos is reflected is that Dr Hauschka’s commercial framework contains a large charitable element, after profits are made, but as part of its operations in the here and now.
Dr Hauschka Skin Care is owned by the WALA Foundation. There are no share-holders or investors and it cannot be sold for private interest or handed down in inheritance. Profits are generated in a very conscious way; attention is paid to how the raw materials are produced and how the product is made. No corners are cut and there is no exploitation. The profit generated then becomes available to create new partnerships for organic raw materials, which might not be produced otherwise. This was the case with shea butter from Burkina Faso, castor oil and mango butter from India and essential rose oil from Ethiopia. Initially, project partners are often dependent on Dr Hauschka, but the company has a commitment to making them independent within a few years whenever possible.
In the cut and thrust of the mainstream beauty business, the principle of being ‘different from day one’ is refreshing and enduring. Just one of the many reasons that I choose Dr.Hauschka products for my work and my family; with ingredients that are environmentally sustainable, produced by a company that values the farmers and producers right through to us, the customer.
It takes courage. And is still considered avant-garde. Different from day one.